Sifted is a SAAS company based in Kansas City. Their software provides a full suite of logistics intelligence tools for shippers to help manage their shipping spend and increase their bottom line. Sifted gives shippers the clarity and control they need to optimize their operations and save money. They’re changing the way parcel supply chain management is done. They also offer a suite of marketplace intelligence tools for Fulfillment by Amazon (FBA) sellers.
94 West developed the Sifted WordPress website and serves as a seamless member of their marketing team, creating WordPress page templates and updating and maintaining their website to support their internal marketing department. We also develop and maintain their Salesforce/Pardot landing pages for their paid search team. 94 West has implemented Google Analytics 4 (GA4) on Sifted’s website and subdomains, and has developed complex solutions to track conversion events across their marketing platforms for Google, Reddit, LinkedIn, and Facebook paid search and advertising.
94 West created an easy-to-use visual platform to allow the marketing team to analyze and share their marketing analytics and track conversions across campaigns and platforms to optimize their marketing spend.
94 West also supports digital marketing implementation for the Marketplace Intelligence platform, which focuses on an efficient Google Ads campaign. The Google Search Ads make extensive use of phrase and exact match keywords, negative keywords, and conversion tracking to make sure the campaigns are effective and efficient. The strategy also uses Facebook ads, and 94 West has helped define a high quality audience for the ads to increase conversion rates.
Details
Sifted
Digital Marketing
Kansas City, MO
Features
WordPress Development
WordPress Support & Maintenance
Pardot Development
GA4 Implementation & Reporting
Conversion Tracking
Google Ads Management
Facebook Ads Management
